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Michiel Hoogenboom - Chief Commercial Officer at Cense

Michiel Hoogenboom

Meet Michiel Hoogenboom, driving Cense’s growth through strategic partnerships and direct sales, enhancing our commercial success and client engagement.

Michiel (Michael) Hoogenboom is a business leader renowned for his exceptional ability to drive growth and innovation. With 15 years at Microsoft, Michiel played a strong in the Senior Leadership Team, spearheading strategic business and marketing initiatives for ERP & CRM solutions, and significantly boosting market expansion and revenue growth. As a partner at Business Models Inc. for over 7 years, he led client engagement teams and expertly guided major corporations such as IKEA, T-Mobile, and Microsoft, as well as dynamic scale-ups, through transformative growth strategies with a strong focus on technology. Based in Rotterdam, Michiel’s passions include martial arts, sailing, and spending quality time with his family.